What does long tail mean in business?
What Is the Long Tail? The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
What is long tail example?
Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.
What does it mean to say something has a long tail?
long tail in British English noun. business. the segment of a market representing the large number of products that sell in small quantities, considered by some to be of greater financial value than the few products that sell in very large quantities.
What is long tail effect?
Using data on movie-rating patterns, new Wharton research challenges current thinking on the Long Tail effect a widely publicized theory that suggests the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings.
What is long tail theory in marketing?
Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.
What is long tail and short tail business?
The Long Tail theory suggests that the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings.
What companies benefit from long tail?
What is a short-tail keyword? A short-tail keyword, also known as a ‘head term’, is a general search term that typically contains 1-3 words and covers a broad topic. Short-tail keywords generally have higher search volume than long-tail keywords which means that they attract more website visitors
What is long tail marketing example?
Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.
What are long tail products?
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.
What is long tail in Web 2.0 example?
The Long Tail is about focusing on the less popular content that previously couldn’t be accessed because of some physical limitation: most often shelf space. The classic examples that Anderson uses are music and books
Is Netflix an example of long tail?
Netflix’s strategy is based on the rules of the so-called Long tail theory, which argues that products with lower market demand or low sales volume may constitute a market share that rival or surpass the bestselling movies and current blockbusters, but only if the movie distribution channel is large enough.
How do you use long tail in a sentence?
The last part of this trip takes place on long tail boat or bamboo raft. They have two long tail streamers – shorter on the female – which help to distinguish them from House Martins. Males did not have their long tail feathers but were still unmistakable.
What does the slang word tail mean?
7a : buttocks, butt. b slang, vulgar : sexual intercourse
What are some characteristics of the long tail?
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the head or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc.
What does long tail mean in science?
Mathematically, the long tail is the multitude of low-probability events distant from the mean in a statistical distribution.
What is the long tail concept?
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.
What is the long tail theory in media?
Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.
Why is the long tail principle important?
The Long Tail theory suggests that the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings.
What is the long tail theory?
The Long Tail theory suggests that the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings.
What is long tail marketing examples?
Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.
Why is long tail of marketing important?
The long tail marketing model allows a business to expand its customer diversity. By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segmentsand the longer the tail, the greater diversity of customers (See also Diversity Marketing).
What is an example of long tail?
For example, the keyword meditation is a head keyword because it gets 211k searches per month. The keyword can meditation make you smarter is a long-tail keyword because it only gets 50 searches per month.
What is a long tail in business?
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
What is short tail business?
Definition of ‘short-tail business’ Short-tail business includes most classes of property business, in which claims are reported and settled in a relatively short period of time. Short-tail business is insurance business where it is known that claims will be made and settled quickly
What is the difference between long tail and short tail keywords?
Short-tail keywords are broad in scope and return large amounts of traffic, often way more than you were targeting. Long-tail keywords are more than three words, considerably more targeted and more specific. Long-tail keywords won’t return as much traffic but will attract the traffic you were targeting.
